5 Powerful Benefits of Video Marketing
When it comes to marketing, seeing is believing.
Seeing is believing when it comes to today’s customers. This is why every business should consider using video in its marketing. It truly helps communicate your company’s unique value proposition in a more engaging manner. Videos can explain the main benefit you provide, the problem you solve, and why you are distinctly better than your competition.
“A good business video retains customers as no other media can; both visually and physiologically. Ultimately, videos tell the story the way YOU want the customer to see you,” says Mike Tucker, Agency Owner.
Top 5 Benefits of Video Marketing for Small Business Owners
As the data shows, there are many benefits to incorporating video marketing into your budget.
1.) Video is just good for business.
Video marketing provides an avenue for small businesses looking to increase sales, online presence, and customer engagement. Research shows that nearly 50% of internet users look for videos related to a product or service before visiting a store. From a business perspective, videos also help to convey your success to partners, patients, investors, banks, etc.
2.) Educate customers on both your product and service offerings and tell your story.
Visual content, like video, provides a much more compelling experience than written content. Instead of writing about your products and services, show customers how they work in action through product demos.
3.) Humanize Your Business.
Video can help you “humanize” your business if you provide consumers with a relatable story. Creating a video that tells how your business came to be and shares the details of what you do is a great way to introduce people to your company and provide them with a more intimate experience.
4.) Increase your Google search ranking.
One of the best parts about adding video to your marketing plan is the benefits it can provide in other areas of your web presence. Video increases the time spent by users on your website. This increase alerts Google that your site has quality content, which can lead to a higher ranking in searches. Since Google owns YouTube, you are also 50% more likely to show up on the top rankings of Google if you have a video embedded on your website.
5.) Reach customers through social sharing.
Today’s customer is expecting to be impressed, and their attention grabbed. Videos provide small businesses with a means to deliver that message (your story) in a quick, personalized manner. The more creative you get with your messaging, the more likely it is that your videos will be shared by users through social media channels.
Professional Video Production in Hilton Head, Bluffton, Beaufort, and Beyond
Video helps explain what benefit you provide, for whom, and how you do it uniquely well. For small businesses looking to change up their marketing, video marketing is a great route to pursue. The team at Tucker Marketing Group can handle all parts of video production including scripting, on-site videography, music and audio tracks, and securing any talent/actors that may be needed for your video.
To see samples of our work and learn how a custom video would fit into your business, reach us online or call 843-681-7827.
