In today’s search landscape, your website is not just competing for clicks. It is competing to be understood, trusted, and referenced by generative search engines. Ongoing website health checks give your business a real advantage.

January 2026 marks a fresh chapter, and small businesses can harness the spirit of new beginnings to revitalize their marketing strategies. This is the perfect time to align your brand with the themes of resolutions, goal-setting, and personal growth.

This is the perfect time to reflect on your successes and challenges from the past year and plan your strategy for 2026. This is when many small businesses seek clarity on how to elevate their marketing and set themselves up for success.

As the year comes to a close, we find ourselves reflecting on what has been one of the most rewarding and meaningful years in Tucker Marketing Group’s history. Not just in terms of growth, but in the trust our clients placed in us, the milestones they achieved, and the role we’ve played in their success.

Google PPC advertising is a powerful tool for businesses in a wide range of industries, offering targeted reach, measurable results, and the flexibility to adapt campaigns over time.

Marketing can feel like a big step. Maybe you don’t know what to ask, you’re worried about cost, or you’re unsure what kind of results to expect. But here’s the reality. Those are the very reasons why a marketing evaluation is so important.

Small Business Saturday in November is a nationwide initiative that encourages consumers to "shop small" and support local, small businesses. It's a day when the spotlight shifts from big-box retailers to the smaller, community-driven enterprises that contribute to the unique character of each locality.

Forbes named Hilton Head Island one of the best places to retire, highlighting our community’s quality of life. With more retirees choosing the Lowcountry, local businesses have new opportunities to connect. For 25 years, we’ve helped Hilton Head and Bluffton businesses reach the residents who rely on them.

Growth rarely happens all at once. It builds through small, steady marketing actions that work together over time. Local businesses in Hilton Head and Bluffton can gain momentum, strengthen visibility, and attract more customers by embracing the compound effect of marketing.

We are reconnecting with fellow Lowcountry businesses through the Hilton Head Island and Bluffton Chamber of Commerce. This is an opportunity to build relationships, support one another, and stay actively involved in the community we care about.

For 25 years, Google Ads has shaped how businesses reach customers from early keyword search to today’s AI-powered campaigns. Learn how AI is redefining digital advertising for businesses everywhere.

Today, customers are increasingly skipping traditional search results altogether and asking AI tools for answers instead. If your business isn’t being mentioned or recommended in those AI-generated responses, you’re already invisible to a growing number of potential customers.

Marketing success doesn’t happen overnight. It takes time, effort, and, most importantly, consistency. Stick with it, and you'll start to see your efforts pay off. Here are 5 small steps you can take today.

Every business owner approaches marketing differently. Meet the five common marketing personality types we commonly see and learn how understanding yours can help you reach more customers. Which one sounds like you?

October ushers in cooler weather and a festive spirit in Hilton Head Island/Bluffton, making it a perfect time for businesses to connect with their audience through seasonal promotions and events.

In the past, someone searching for a service would need to click through multiple websites for the right information. That’s no longer the case. Today, Google uses artificial intelligence to serve up a full picture of your business within seconds, right there in the search results.

It’s time to debunk some of the top myths surrounding digital marketing for small businesses and shed light on the realities that no one tells you about. Let’s separate fact from fiction with a few helpful tips.

As summer transitions into the crisp days of autumn, September offers a fresh start with a variety of special dates and events. These holidays present great opportunities to engage with your audience, boost brand visibility, and connect with the community.

Many restaurants, healthcare practices, and service companies have survived for years thanks to word-of-mouth, loyal customers, and minimal advertising. For a time, that was enough, but times change.

With digital marketing, two of the most powerful tools for attracting new customers are Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). While both aim to put your business in front of people who are searching for your services, they work in very different ways.