Our Marketing Blog
Browse our blog articles to read the latest marketing news along with informative marketing and branding tips from Tucker Marketing Group.
Why Every Business Should Schedule a Marketing Evaluation
Marketing can feel like a big step. Maybe you don’t know what to ask, you’re worried about cost, or you’re unsure what kind of results to expect. But here’s the reality. Those are the very reasons why a marketing evaluation is so important.
Small Business Saturday Nurtures Local Growth in Hilton Head & Bluffton
Small Business Saturday in November is a nationwide initiative that encourages consumers to "shop small" and support local, small businesses. It's a day when the spotlight shifts from big-box retailers to the smaller, community-driven enterprises that contribute to the unique character of each locality.
Forbes Names Hilton Head Island As One of the Best Places to Retire
Forbes named Hilton Head Island one of the best places to retire, highlighting our community’s quality of life. With more retirees choosing the Lowcountry, local businesses have new opportunities to connect. For 25 years, we’ve helped Hilton Head and Bluffton businesses reach the residents who rely on them.
5 Compound Effects of Marketing in Your Business
Growth rarely happens all at once. It builds through small, steady marketing actions that work together over time. Local businesses in Hilton Head and Bluffton can gain momentum, strengthen visibility, and attract more customers by embracing the compound effect of marketing.
Reconnecting with Hilton Head & Bluffton Chamber of Commerce
We are reconnecting with fellow Lowcountry businesses through the Hilton Head Island and Bluffton Chamber of Commerce. This is an opportunity to build relationships, support one another, and stay actively involved in the community we care about.
Celebrating 25 Years of Google Digital Advertising
For 25 years, Google Ads has shaped how businesses reach customers from early keyword search to today’s AI-powered campaigns. Learn how AI is redefining digital advertising for businesses everywhere.
Is Your Local Business Showing Up in AI Search Results?
Today, customers are increasingly skipping traditional search results altogether and asking AI tools for answers instead. If your business isn’t being mentioned or recommended in those AI-generated responses, you’re already invisible to a growing number of potential customers.
5 Small Steps to Jumpstart Your Marketing Success
Marketing success doesn’t happen overnight. It takes time, effort, and, most importantly, consistency. Stick with it, and you'll start to see your efforts pay off. Here are 5 small steps you can take today.
Five Types of Business Owners We Commonly Meet
Every business owner approaches marketing differently. Meet the five common marketing personality types we commonly see and learn how understanding yours can help you reach more customers. Which one sounds like you?
Marketing October 2025 Holidays
October ushers in cooler weather and a festive spirit in Hilton Head Island/Bluffton, making it a perfect time for businesses to connect with their audience through seasonal promotions and events.
The 5-Second Rule of Your Online Presence
In the past, someone searching for a service would need to click through multiple websites for the right information. That’s no longer the case. Today, Google uses artificial intelligence to serve up a full picture of your business within seconds, right there in the search results.
Common Myths About Digital Marketing
It’s time to debunk some of the top myths surrounding digital marketing for small businesses and shed light on the realities that no one tells you about. Let’s separate fact from fiction with a few helpful tips.
Marketing September 2025 Holidays
As summer transitions into the crisp days of autumn, September offers a fresh start with a variety of special dates and events. These holidays present great opportunities to engage with your audience, boost brand visibility, and connect with the community.
When “We’ve Never Needed Marketing” Stops Working
Many restaurants, healthcare practices, and service companies have survived for years thanks to word-of-mouth, loyal customers, and minimal advertising. For a time, that was enough, but times change.
PPC versus SEO and What’s Better for Me
With digital marketing, two of the most powerful tools for attracting new customers are Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). While both aim to put your business in front of people who are searching for your services, they work in very different ways.
So you have a new business. Now what?
With the right marketing strategies, new business owners can become visible in the marketplace quickly, without breaking the bank or wasting time on non-income-producing marketing activities.
Local Accommodations Tax Fuels Marketing and Tourism Growth
Accommodations tax (A-Tax) grants are typically earmarked for projects and initiatives that directly or indirectly enhance tourism and the overall visitor experience. Common uses of A-Tax funds include infrastructure improvement, visitor information services, special events, and marketing.
Growing Neurofeedback Through Digital Marketing
We help mental health and neurofeedback providers increase visibility, build trust, and generate more calls for evaluations using a proven combination of branding, search marketing, digital advertising, and email strategy.
Don’t Confuse a Logo with a Marketing Strategy
Marketing is a buzzword that gets thrown around a lot these days. From graphic designers to your cousin who designs websites, everyone claims they “do marketing.” But when your phone isn’t ringing, your traffic isn’t growing, and your business isn’t seeing real results, it’s time to ask: Is that really marketing?
Missing Opportunities When You Neglect Marketing
What happens when a small business either can’t afford marketing or does not have the experience to do it themselves, but still wants results? If you are serious about building a successful business, investing in marketing is not optional, it is essential.
