For 25 years, Google Ads has shaped how businesses reach customers from early keyword search to today’s AI-powered campaigns. Learn how AI is redefining digital advertising for businesses everywhere.

Today, customers are increasingly skipping traditional search results altogether and asking AI tools for answers instead. If your business isn’t being mentioned or recommended in those AI-generated responses, you’re already invisible to a growing number of potential customers.

Marketing success doesn’t happen overnight. It takes time, effort, and, most importantly, consistency. Stick with it, and you'll start to see your efforts pay off. Here are 5 small steps you can take today.

Every business owner approaches marketing differently. Meet the five common marketing personality types we commonly see and learn how understanding yours can help you reach more customers. Which one sounds like you?

Marketing can feel like a big step. Maybe you don’t know what to ask, you’re worried about cost, or you’re unsure what kind of results to expect. But here’s the reality. Those are the very reasons why a marketing evaluation is so important.

October ushers in cooler weather and a festive spirit in Hilton Head Island/Bluffton, making it a perfect time for businesses to connect with their audience through seasonal promotions and events.

In the past, someone searching for a service would need to click through multiple websites for the right information. That’s no longer the case. Today, Google uses artificial intelligence to serve up a full picture of your business within seconds, right there in the search results.

It’s time to debunk some of the top myths surrounding digital marketing for small businesses and shed light on the realities that no one tells you about. Let’s separate fact from fiction with a few helpful tips.

As summer transitions into the crisp days of autumn, September offers a fresh start with a variety of special dates and events. These holidays present great opportunities to engage with your audience, boost brand visibility, and connect with the community.

Many restaurants, healthcare practices, and service companies have survived for years thanks to word-of-mouth, loyal customers, and minimal advertising. For a time, that was enough, but times change.

With digital marketing, two of the most powerful tools for attracting new customers are Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). While both aim to put your business in front of people who are searching for your services, they work in very different ways.

With the right marketing strategies, new business owners can become visible in the marketplace quickly, without breaking the bank or wasting time on non-income-producing marketing activities.

Accommodations tax (A-Tax) grants are typically earmarked for projects and initiatives that directly or indirectly enhance tourism and the overall visitor experience. Common uses of A-Tax funds include infrastructure improvement, visitor information services, special events, and marketing.

We help mental health and neurofeedback providers increase visibility, build trust, and generate more calls for evaluations using a proven combination of branding, search marketing, digital advertising, and email strategy.

Marketing is a buzzword that gets thrown around a lot these days. From graphic designers to your cousin who designs websites, everyone claims they “do marketing.” But when your phone isn’t ringing, your traffic isn’t growing, and your business isn’t seeing real results, it’s time to ask: Is that really marketing?

What happens when a small business either can’t afford marketing or does not have the experience to do it themselves, but still wants results? If you are serious about building a successful business, investing in marketing is not optional, it is essential.

Business owners in the Lowcountry need a good understanding of the local landscape and access to valuable resources to be successful. Thankfully, there are numerous support systems available to help small businesses with startup operations, acquiring proper funding, networking, and small business marketing.

Google My Business (GMB) is a free tool that helps small businesses create and manage their online presence across Google's various platforms, including search and maps. GMB can help small businesses in Hilton Head and Lowcountry stand out in the local marketplace in several ways.

It’s National Small Business Week! We're honored to play a role in helping small businesses not only across the nation, but right here in our local communities of South Carolina, Hilton Head, Bluffton, and Beaufort.

The Island Packet’s Lowcountry’s Best Awards 2025 recognize favorite local businesses that make Hilton Head and Bluffton so great. Show your support by nominating and voting for your favorite local services and places.