The Smarter Way to Approach AI Search for Your Business
This is an example of a Google AIO summary for Air Recovery SC, a local HVAC business in Bluffton, SC.
AI Search is everywhere right now, so don’t get left out of the conversation.
AI search is everywhere right now, and with it, a lot of questions. Clients ask us all the time how to get their brand mentioned in tools like ChatGPT. It’s a smart instinct. Large language models (LLMs) can be powerful discovery tools.
But here’s the reality. LLM visibility is still hard to measure and even harder to tie directly to ROI. That’s why our marketing approach focuses on something more concrete right now, Google’s AI Overviews (or AIOs).
“The goal isn’t to chase hype. It’s to meet AI search where it actually intersects with measurable results. AI search will keep evolving, but strong SEO foundations, intentional content, and a clear line to ROI are what will continue to win,”, says Agency Owner, Mike Tucker.
AIOs live directly on the search results page. They’re visible, measurable, and closely tied to the SEO fundamentals that already drive performance. AIOs give brands a clear line from optimization to impact with impressions, clicks, and engagement you can actually track.
That doesn’t mean LLMs don’t matter. They absolutely do for awareness and long-term authority, but when it comes to building a strategy that you can track and refine, AIOs are the smarter entry point today.
Winning Marketing Strategies in Hilton Head Island, Bluffton, and Beyond
Tucker Marketing Group helps clients target AI Overviews through sound SEO and Generative Engine Optimization (GEO) strategies, including:
Content designed to answer real search intent clearly and concisely.
Structured formatting and technical foundations that AIOs reward.
GEO-informed planning, baked into our Search Performance Briefs.
Performance tracking focused on outcomes, not vanity metrics.
To discuss capturing more attention for your business through our effective marketing, call our office at 843-681-7827 or contact us online for more information.
