Creating Content with Purpose
What is content marketing?
Content marketing is a type of marketing that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. By creating high-quality content that addresses the needs and interests of your target audience, you can establish your business as a trusted authority in your industry or niche.
Standing out from the competition
There are many businesses that offer the same services as you; however, no two companies are truly identical, so it is important to emphasize what makes YOUR company unique and distinguishable from your competitors. This requires a constant demand for new relative content to share with your audience.
Some customized content may include:
Content for social media
Videos for your business or specific services
Infographics and visual aids to present information or data in an easy-to-understand format that can be shared on social media or used in blog posts
Whitepapers and free downloads used to generate email addresses
Coordinating your marketing content
Creating content is the first part, but getting it to actually reach your audience is key. The team at Tucker Marketing Group works with smart business owners to plan ahead to identify seasons and times of year most important to the business. This includes a good marketing calendar created in advance of your busy season. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about it. A good marketing calendar helps establish important marketing dates and optimal times to publish content.
Creating custom blog articles
Blogging does not just help a business. With today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers (and generating leads). Blogs also increase search engine traffic. This is because search engines reward you for producing fresh content, using relevant key phrases, and meeting the needs of online customer searchers.
Well-written content like blogs also encourages people to link to your website pages and shows search engines that your web pages are interesting and authoritative. The more engaging and authoritative you are, the more popular your website will be.
Next Steps to Content Marketing
Working with a local marketing agency like Tucker Marketing Group can help ensure that your content efforts are successful. We can translate your business passion into the online world through blogging, social posts, and relative search content customized for your business. Call our office 843-681-7827 or reach us online to schedule a brief consultation.
