May 2026 Holidays for Marketing


May brings growth, gratitude, and celebration

May marks the final full month of spring and the unofficial kickoff to summer energy. It is the perfect time for businesses to refresh their marketing, launch seasonal promotions, and connect with customers through meaningful events and celebrations. From Mother’s Day and Memorial Day to fun social media moments like Star Wars Day, May offers plenty of opportunities to stay relevant and engaging with your audience.

Local businesses can also tap into tourism, outdoor activities, graduations, and community events as traffic and activity continue to increase across the Lowcountry and beyond.


May 2026 noteworthy dates and events in Hilton Head, Bluffton, and beyond

All Month

  • Health and Fitness Month

  • Arthritis Awareness Month

  • American Stroke Month

  • National Small Business Month

  • National Barbecue Month

  • Mental Health Awareness Month

May 3 - May 9 - National Small Business Week

May 4 - May 15 - Nomination period for 2026 Lowcountry Best Awards

May 5 - Cinco de Mayo

May 6 - May 12 - National Nurses Week

May 7 - National Tourism Day

May 9 - Mayfest in Bluffton, an annual community festival with over 130 local artists, food vendors, and music.

May 10 - Mother’s Day

May 15 - National Pizza Party Day

May 16 - Armed Forces Day

May 22 - National Maritime Day

May 23 -HarbourFest 2026 starts. Family-fun festivities, fireworks, and live music along Shelter Cove Harbour.

May 25 - Memorial Day

May 29- National Biscuit Day

May 30 - National Creativity Day


Make the most of May marketing

May is all about momentum, fresh ideas, and community connection. Seasonal events, awareness campaigns, and lighthearted social media trends create countless ways to engage your audience and keep your brand top of mind. From promotional campaigns and local events to educational content and customer appreciation posts, there is no shortage of inspiration this month.

Have a great May, and we look forward to seeing what your business creates this season!

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Lowcountry’s Best Awards 2026