Business owners in the Lowcountry need a good understanding of the local landscape and access to valuable resources to be successful. Thankfully, there are numerous support systems available to help small businesses with startup operations, acquiring proper funding, networking, and small business marketing.

Google My Business (GMB) is a free tool that helps small businesses create and manage their online presence across Google's various platforms, including search and maps. GMB can help small businesses in Hilton Head and Lowcountry stand out in the local marketplace in several ways.

It’s National Small Business Week! We're honored to play a role in helping small businesses not only across the nation, but right here in our local communities of South Carolina, Hilton Head, Bluffton, and Beaufort.

The Island Packet’s Lowcountry’s Best Awards 2025 recognize favorite local businesses that make Hilton Head and Bluffton so great. Show your support by nominating and voting for your favorite local services and places.

Best of Bluffton Community’s Choice Awards celebrates the businesses, organizations, and local favorites that make Bluffton and Okatie special. Over 450 businesses across more than 170 categories. Nominate and cast your vote today!

A good website is not just a digital brochure; it’s your most valuable digital asset. It’s the hub of your online presence, the foundation of your marketing strategy, and the key to driving growth for your business.

Digital marketing is a powerful tool that can drive leads and sales quickly, but achieving optimal results takes time. Many business owners expect instant changes, especially when adjusting digital ads, SEO, or website visibility, but how long do digital ad adjustments really take?

Spring is the perfect time to refresh your marketing strategy! This post shares essential spring cleaning tips for businesses, like updating your email lists, optimizing SEO, analyzing competitors, and refreshing your branding. Get your marketing in top shape for the season ahead.

Don’t let uncertainty hold your business back. Schedule your marketing evaluation today and gain the insights you need to attract more customers, strengthen your brand, and drive real results.

Lowcountry businesses can leverage email marketing to attract new clients, nurture existing ones, and maximize revenue opportunities. No matter if you’re promoting new services, sharing exclusive offers, or providing insightful content, email marketing enables brands to stay top-of-mind.

Google PPC advertising is a powerful tool for businesses in a wide range of industries, offering targeted reach, measurable results, and the flexibility to adapt campaigns over time.

As 2025 ramps up, scammers are targeting businesses with deceptive marketing calls and emails at an increasing rate. They often create a false sense of urgency, claiming “urgent issues” with your online presence or “expiring services” to pressure you into making quick decisions.

This is the perfect time to reflect on your successes and challenges from the past year and plan your strategy for 2025. This is when many small businesses seek clarity on how to elevate their marketing and set themselves up for success.

SEO is often disregarded by businesses looking for quick wins, but it remains one of the most fundamental and effective marketing strategies available. In 2025 and beyond, businesses that prioritize search optimization will remain competitive in an ever-evolving digital landscape.

January marks a fresh chapter, and small businesses can harness the spirit of new beginnings to revitalize their marketing strategies. This is the perfect time to align your brand with the themes of resolutions, goal-setting, and personal growth.

Businesses today can access marketing resources from anywhere, but there’s something uniquely valuable about partnering with a marketing agency that knows your backyard. Read on for five advantages why choosing a local marketing agency can make all the difference.

December brings a festive spirit, year-end reflections, and a flurry of holiday activity, making it the perfect time to connect with your audience. From holiday events to gift-giving promotions, this month offers countless ways to create meaningful interactions.

While many businesses initially handle their marketing efforts in-house, there often comes a point when it becomes necessary to enlist the expertise of a professional marketing agency. But how do you know when it’s the right time to make that leap?

As the crisp air of fall deepens, November ushers in a season focused on gratitude, community, and togetherness. It's the perfect time for businesses to connect with their audience through meaningful campaigns and events that align with the giving spirit.

For many business owners on Hilton Head Island and in Bluffton, the idea of diving into marketing can be daunting—especially when it comes to the potential costs involved. Read on for 5 things to know about digital marketing costs.