Marketing Case Study:
Moss Creek Village Wine & Spirits
Startup digital marketing for a local wine and spirits store in Hilton Head/Bluffton, South Carolina
Uncorking a Successful Digital Marketing Strategy
Moss Creek Village Spirits and Wine is a locally owned store offering a curated selection of wine and liquor with friendly, personalized service. They proudly serve Bluffton, Hilton Head, and Daufuskie Island with a reputation for helping customers find rare and specialty spirits for every celebration. With an established quick-service store on Daufuskie Island and their own award-winning Tabby Road Bourbon, the owners set out to grow their presence on the mainland. They were seeking a local, experienced marketing partner to help launch and promote their new Bluffton location.
A Toast to Digital Growth
After our initial consultation, we worked closely with Moss Creek Village Spirits and Wine to develop a startup digital marketing plan tailored to their goals. We created a custom website optimized for local SEO, helping the store gain visibility in a competitive retail landscape. To drive foot traffic and customer engagement, we launched ongoing digital efforts including email marketing, social media campaigns, and event promotions. These efforts positioned them as a go-to neighborhood wine shop with a strong online digital presence.
Marketing Efforts Included:
Successfully launched a new store location with local brand awareness in Bluffton and Hilton Head and tailored to showcase products, brands, and store highlights.
Increased visibility in local search results through ongoing SEO strategies targeting local, nearby wine and spirits shoppers.
Established regular communication with customers through email marketing, including promotions, product features, and event updates.
Promoted special events and tastings with coordinated digital marketing and social media coverage.
Created a marketing foundation that can scale with future growth and locations.
