Marketing Case Study: Roofing Company
Targeted Digital Marketing for a Roofing Company Seeking to Increase Local Residential Reach
Raising the Roof on Local Marketing Success
Since 1996, Alliance Roofing has been a trusted name in residential and commercial roofing services across Hilton Head, Bluffton, and Okatie, South Carolina. Known for quality craftsmanship and dependable service, the company built a solid reputation in the Lowcountry. After a change in ownership and years of handling marketing in-house, the team realized it was time for a fresh approach. They turned to Tucker Marketing Group for local marketing experience and strategy, seeking to reach more customers in a highly competitive market.
From Shingles to Strategy, Boosting Local Visibility with Strategic Digital Marketing in Hilton Head
Our team started with a detailed marketing consultation to fully understand Alliance Roofing’s goals, service offerings, and target audience. From there, we crafted a strategic plan designed to attract local homeowners, rental companies, developers, and real estate agents in need of roof repairs and replacements. We focused on showcasing the company’s decades of experience and strong service reputation while differentiating them from other roofing providers in the region.
To generate new leads and expand visibility, we launched a comprehensive web-based marketing campaign, including SEO and targeted digital advertising tailored to the unique coastal needs of the Hilton Head, Bluffton, and Okatie areas. By aligning their online presence with their brand and working within their budget, Tucker Marketing Group has helped Alliance Roofing generate a steady stream of calls and inquiries from both residential and commercial customers.
“We appreciate what your company has done for us. You really get it, and we like how you have our best interests in mind.”
— Alliance Roofing, Hilton Head, SC
Targeted Marketing Results
To help prospective members see Alliance Roofing as a trusted, local roofing resource in the Hilton Head Island area, we implemented several marketing strategies, which included:
Website Design & SEO
Targeted Search Marketing
Social Media Marketing
Paid Digital Advertising
Content & Creative Design