Unlike regular businesses that prioritize revenue, non-profit groups gauge their success by how well they engage the community, secure support from sponsors and donors, and resonate with a diverse range of people.

As summer transitions into the crisp days of autumn, September offers a fresh start with a variety of special dates and events. These holidays present great opportunities to engage with your audience, boost brand visibility, and connect with the community.

Digital marketing is an essential tool for medical and healthcare businesses looking to grow their business and improve their reputation. The Lowcountry's healthcare landscape is as diverse and vibrant as its population, demanding a nuanced approach to effective marketing.

Small businesses across South Carolina’s Lowcountry face unique challenges in the marketplace. By embracing these 10 helpful marketing tips, you can seize the opportunities and chart a course toward sustainable growth and local prosperity.

As summer begins to wind down, August brings a host of opportunities to celebrate the final stretch of the season. This month is packed with unique holidays and events that offer a perfect chance to engage your audience and create lasting memories.

Collaborating with your Marketing Agency can truly help increase your return on investment. Businesses must actively engage with their marketing agencies and provide valuable insights that go beyond the traditional client-agency relationship. Here are 5 practical tips you can start using today.

With accessible tools like Canva, Mailchimp, and Facebook Ad Manager, a savvy do-it-yourselfer can achieve moderate results. Yet, for small business owners pondering the prospect of hiring a professional, the question lingers—what expertise could an agency offer that justifies the investment?

July kicks off with a resounding bang, marking the commemoration of Independence Day characterized by celebrations, parades, lively picnics, and spectacular fireworks illuminating the night sky.

How do you ensure your target audience not only finds you but stays engaged? SEO, content marketing, social media, email marketing, and paid advertising can yield significant results. Here are 5 top direct strategies to significantly boost your website traffic.

Make a lasting impression this June! Whether you are a local business owner in Hilton Head Island, Bluffton, or beyond, June is the time to infuse your marketing campaigns with the vibrant energy of the summer season.

The Island Packet’s Lowcountry’s Best Awards recognize your favorite local businesses that make Hilton Head Island and the surrounding Lowcountry so great. Be sure to show your support by nominating and voting for your favorite local services and places.

As we celebrate National Small Business Week 2024, we renew our commitment to supporting small businesses across the nation and in our local Lowcountry communities with the best marketing. Together, let us continue to champion the entrepreneurial spirit and pave the way for a brighter future of innovation and prosperity.

The Bluffton Today proudly presents the 2024 Community's Choice Awards, also known as the Best of Bluffton Awards. This competition was designed to involve the community in recognizing and celebrating the beloved places, restaurants, and local small businesses that bring happiness to everyday lives.

In marketing, there are two distinct approaches for reaching potential customers: outbound and inbound marketing. Before you invest the time and energy into marketing your business, it’s important to understand the differences.

May marks the final month of spring, providing an excellent opportunity for businesses to captivate customers with enticing end-of-season sales and exclusive discounts. Tailor your marketing for celebrating Memorial Day or Mother's Day, crafting engaging campaigns around these significant events.

Lead magnets are nifty marketing tools designed to grab the interest of potential customers and reel them in, ultimately generating valuable leads for your business which can then be used to nurture leads and convert them into customers.

As the spring season unfolds, people's desire to shop intensifies, driven by the increase in leisure and relaxation-related products, coinciding with schools entering spring break. Additionally, the anticipation of religious holidays creates a prime opportunity for businesses to connect and close deals with their target audience.

This popular Facebook scam threatens to disable your account. From notorious fake accounts to deceptive Marketplace deals and fraudulent giveaways, cybercriminals are tirelessly devising new tactics to prey on unsuspecting users. To shield yourself from this scam, there are three simple things you can do.

If you are like many small businesses caught up in the day-to-day routine and do not already have a marketing plan in place, now is the perfect time to declutter, refine, and rejuvenate your marketing approach. Just as we tidy up our homes in preparation for spring, it is essential to give your marketing efforts a thorough clean to ensure they are primed for success.

When it comes to marketing, seeing is believing. That’s why one of the best reasons to use video in your marketing is to help communicate your company’s unique value proposition in a more engaging manner.